Bad Bunny has been officially confirmed as the headliner for the Apple Music Halftime Show at Super Bowl LX, taking place on February 8, 2026. The announcement was revealed during halftime of NBC’s Sunday Night Football matchup between the Dallas Cowboys and Green Bay Packers, putting weeks of speculation to rest.
NFL & Roc Nation Confirm the Choice
In the weeks leading up to the reveal, rumours swirled about possible performers, including Taylor Swift. NFL Commissioner Roger Goodell, when pressed on the subject, joked that the decision was in the hands of Jay-Z and Roc Nation:
“I’m waiting on my friend Jay-Z. It’s in his hands. I’m waiting for the smoke to come out.”
That “smoke” finally appeared when Roc Nation, NBC, and the NFL made the official announcement, confirming Bad Bunny as the 2026 halftime headliner. The news also coincided with the singer being announced as host for the premiere of Saturday Night Live Season 51.
Bad Bunny’s Statement
Bad Bunny expressed the significance of the moment in a heartfelt statement:
“What I’m feeling goes beyond myself. It’s for those who came before me and ran countless yards so I could come in and score a touchdown. This is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Jay-Z’s Reaction
Roc Nation founder Jay-Z praised Bad Bunny’s impact, particularly his influence on Puerto Rico and the broader Latin music scene:
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
Looking Back: Kendrick Lamar at Super Bowl LIX
Bad Bunny follows in the footsteps of Kendrick Lamar, who delivered a memorable performance at the Super Bowl LIX Halftime Show. Lamar’s 13-minute set fused music, narrative, and cultural commentary. With Samuel L. Jackson appearing as a satirical “Uncle Sam” to frame the performance, Lamar powered through tracks like HUMBLE., GNX, and tv off.
The show also featured SZA on All the Stars and a surprise appearance from DJ Mustard, who joined Lamar for a fiery performance of Not Like Us. The mix of political edge, lyrical intensity, and theatrical presentation cemented the set as one of the more talked-about halftime performances in recent memory.
Bad Bunny’s upcoming Super Bowl LX halftime performance marks a career milestone and a cultural statement. Carrying the pride of Puerto Rico and the Latin music community, his appearance is more than entertainment — it’s a celebration of heritage, progress, and representation on one of the world’s biggest stages.
As Jay-Z noted, Bad Bunny’s continued influence extends far beyond music, and the halftime show offers the perfect platform to showcase that. With millions watching worldwide, this performance has the potential to be remembered not just as a halftime spectacle, but as a defining cultural moment.