Nintendo has confirmed through the Nintendo Today app that it will broadcast a brand-new Nintendo Direct on September 12, 2025. The presentation is expected to deliver fresh updates on the recently launched Nintendo Switch 2, alongside a slate of new and upcoming titles set for release over the next few months.
What We Know So Far
At present, Nintendo has not shared details about the runtime or the precise focus of the broadcast. However, the timing strongly suggests the company is lining up the Direct with a momentous anniversary in gaming history. Nintendo Directs in September often serve as the stage for unveiling the holiday lineup, and with the Switch 2 already out, this presentation could showcase the first big wave of titles designed to cement its place as Nintendo’s new flagship console.
Mario’s 40th Anniversary
September 13, 1985, saw the release of the original Super Mario Bros. in Japan, a milestone that redefined platform gaming and introduced the world to Nintendo’s most iconic mascot. This year marks Mario’s 40th anniversary, and Nintendo has rarely let such milestones pass without a major celebration.
For Mario’s 35th anniversary in 2020, Nintendo released a dedicated Mario Direct and launched Super Mario 3D All-Stars, a collection of three classic 3D adventures. For the 40th, fans are speculating on possibilities ranging from a new compilation of 2D Mario titles to an all-new 3D Mario entry. Another highly likely reveal is a teaser for the sequel to The Super Mario Bros. Movie, produced by Illumination, which has already entered advanced production.
Switch 2 Updates and Expectations
Since launching on June 5, 2025, the Nintendo Switch 2 has sold millions of units worldwide, making it Nintendo’s fastest-selling console to date. Fans are now waiting for:
- Post-launch expansions to flagship titles like Mario Kart World
- New exclusives to showcase the hardware’s power
- Third-party support from major publishers
- Possible announcements of backward-compatibility upgrades for older titles
With hardware details already known, the focus now shifts to how Nintendo plans to sustain momentum with a steady stream of software.
A New Way to Announce
This Direct is notable as the first revealed exclusively on Nintendo’s own app, rather than simultaneously on social platforms. Nintendo has steadily increased daily updates via the Nintendo Today app, a sign the company may be shifting away from third-party platforms in favour of growing its own ecosystem. This move keeps fans engaged while reinforcing Nintendo’s ability to control the message.
Upcoming Titles That May Appear
Several highly anticipated Switch 2 projects remain without release dates, and the Direct could provide clarity. These include:
- Metroid Prime 4: Beyond
- Hyrule Warriors: Age of Imprisonment
- Rumoured Pokémon projects tied to next-gen hardware
- Potential third-party collaborations from Capcom, Square Enix, and Bandai Namco
Nintendo also has a tradition of surprising fans with one or two unannounced titles, keeping the speculation mill running right up to the broadcast.
Community Excitement and Speculation
Nintendo Directs are global events, often dominating trending lists on Twitter, Reddit, and YouTube. Fans are already sharing theories ranging from a new Mario Kart expansion to unexpected remakes of beloved GameCube or DS titles. With Mario’s birthday looming, expectations are higher than ever.
How to Watch
The September 12 Nintendo Direct will be available on Nintendo’s official YouTube channel, Twitch, and the Nintendo Today app. The exact broadcast time has not yet been confirmed but will be announced closer to the date.
A Presentation Worth Watching
With the combination of Switch 2 updates, high-profile game announcements, and Mario’s 40th anniversary celebrations, this Direct has the potential to be one of Nintendo’s most significant presentations in years. Fans should circle September 12, 2025, on their calendars—because Nintendo looks ready to mark the next chapter in its storied history.
